Jo Murphy
Name & Role
| Jo Murphy – Managing Director |
What do you do at West Peak?
Managing Director Role includes:
- Strategic Leadership
- Business Growth and Commercial Focus
- Operational Excellence
- Client Impact & Innovation
- Team Leadership & culture
What experience do you bring?
With over 20 years’ experience in the Police, working across both frontline and CID, I bring a depth of insight into leadership under pressure, resilience, and high-stakes decision-making. My career included specialist roles as a Public Order Officer, National Search Team member, Family Liaison Officer, and Crisis & Hostage Negotiator — experiences that demanded calm authority, emotional intelligence, and the ability to influence and resolve conflict in the most challenging circumstances.
Alongside my policing career, I competed as a national-level netballer, became an Ironman finisher, and completed multiple marathons. These achievements demanded unwavering discipline, focus, and endurance, teaching me the value of teamwork, resilience, and pushing beyond limits — qualities I now bring into my leadership development work.
At West Peak, I draw on this unique blend of policing, elite sport, and endurance achievement to support leaders in building resilience, leading with clarity under pressure, and creating cultures of trust and high performance.
What impact have you made?
I’ve been at West Peak for three years now, and from day one my focus has been on lifting the business and the people around me higher. I draw on everything from my career in policing to my experience in elite sport and endurance challenges, and I use that to show that leadership is about grit and grace in equal measure.
My impact has been in how I lead with conviction but also with care. I challenge people, but I always do it in a way that inspires. Whether it’s supporting a client under pressure or rallying my own team, I bring positivity and an ability to unite people to achieve success.
What’s your superpower at work?
My superpower is bringing positivity and energy that motivates people, aligning the team to achieve ambitious goals together.
Why West Peak?
| I joined West Peak because I love a challenge and I wanted to take the lessons I’d learned from two decades in policing, elite sport, and endurance challenges and use them to make a real difference in the business world. I’ve always been passionate about resilience, teamwork, and leadership under pressure — and West Peak gave me the perfect platform to channel that. For me, it wasn’t just about joining a consultancy; it was about being part of a team that helps leaders unlock their full potential and build organisations where people can truly thrive. |
What drives you professionally?
I’m driven by growth, challenge and being a role model, always striving to be my best, while supporting others to achieve theirs
What do you value in teamwork/leadership?
In leadership and teamwork, I value trust, communication, collaboration, and culture. Trust builds the foundation for strong relationships, communication keeps people aligned, collaboration brings out the best in everyone, and culture sets the tone for how we lead and succeed together.
How do you stay ahead in your field?
I stay ahead in my field by committing to continuous professional development , always learning, reading widely, and seeking fresh perspectives. I challenge myself through CPD programmes, explore new ideas in leadership and business literature, and stay curious about emerging trends like AI in leadership. For me, growth is ongoing, and staying ahead means never standing still
What inspires you outside of work?
Outside of work, I’m inspired most by my children — they’re my biggest motivation and constant reminder of why resilience and growth matter. I’m also a netball coach, which gives me the chance to give back, develop others, and stay connected to the power of teamwork and sport.
What’s a fun fact about you?
I’m a bit of an adrenaline junkie – I’ve been skydiving and when I was younger I wanted to be a Blue Peter Presenter (I secretly still do!!)
If you could give one piece of advice to future leaders, what would it be?
One piece of advice I’d give to future leaders is this: it’s okay to fail. Growth comes from pushing yourself outside your comfort zone, learning from the setbacks, and coming back stronger. That’s where real leadership is built.
Favourite productivity hack/tool?
My favourite productivity hack is using Eisenhower’s Matrix. It helps me cut through the noise by focusing on what’s truly important, not just what feels urgent. It’s a simple but powerful way to prioritise, stay disciplined, and make sure my energy goes where it has the biggest impact
Favourite quote or mantra?
“Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill
Book, podcast, or resource you’d recommend?
How They Lead Podcast – of course!!!
If you weren’t in this career, what would you be doing instead?
Blue Peter presenter!!!
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