Benjamin Wade
Name & Role
Benjamin Wade, Co-CEO, West Peak
What do you do at West Peak?
Work with senior leaders at inflexion points, investment, expansion, exit. Helping them unlock performance and align teams. A catalyst who turns complexity into clarity.
What experience do you bring?
RAF officer, endurance athlete (Ironman, Mont Blanc), entrepreneur in with pressure-tested performance experience. I know what it’s like when the stakes are high, and can translate that to boardrooms.
What impact have you made?
Developed high-performing leadership teams, reduced attrition, increased profitability, clarity in strategy, successful equity partnerships. E.g: law firms recalibrating equity, football clubs transforming culture, PE-backed companies scaling.
What’s your superpower at work?
Cutting through noise and unlocking clarity. High-energy facilitation. Balancing challenge and support so leaders have breakthroughs.
Why West Peak?
To give clients to our unique team of experts and knowledge. Because leadership excellence isn’t sector bound — you co-developed West Peak to bring elite team performance principles to any industry.
What drives you professionally?
Creating impact where leadership matters most. Leaving businesses and people stronger than we found them.
What do you value in teamwork/leadership?
Trust, accountability, challenge and ownership. Leaders who step up, teams who back each other.
How do you stay ahead in your field?
Constantly experimenting, integrating AI into leadership, drawing lessons from elite sport and military, staying curious through client diversity.
What inspires you outside of work?
Adventure. Challenge, Mountains, endurance sports, time with my family. These fuel the metaphors and resilience I bring back into work.
What’s a fun fact about you?
I’m one of the few people who relax by doing an Ironman. Holidays aren’t complete without a gym visit
If you could give one piece of advice to future leaders, what would it be?
Leadership isn’t about knowing all the answers, it’s about asking better questions and creating the conditions for others to perform
Favourite productivity hack/tool?
Avoid denial, excuses and blame but having responsibility, accountability and ownership
Favourite quote or mantra?
“Everyone has a plan until they get punched in the face” (Mike Tyson) ties to resilience, adaptability.
Book, podcast, or resource you’d recommend?
Our own “How They Lead” podcast.
If you weren’t in this career, what would you be doing instead?
Wellness retreats in sunny climates or Formula 1.
Subscribe to our Podcast
Hosted by our very own Ben Stocken and Benjamin Wade our ‘How They Lead’ podcast aims to evolve the way people perform in leadership roles by showcasing a variety of high performance interviews with people from Patrick Kershaw from The RAF Red Arrows to CEO’s like Steve Phillips who help large brands like Pepsi, Mars and Unilever.
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